Restocks

Summer is here, and before things get all crazy we'd like to explain some of our decisions this year.

Last year, our suits sold out immediately after every restock. All summer. It left a lot of you feeling frustrated and disappointed.

This year, we’re taking steps to avoid disappointments while balancing what’s important to us — doing the right thing by our team, our community, and our planet.

Keeping it Local

Our production will remain entirely in England — everything from the weaving of our incredible fabric, to the production of our plastic-free packaging. We’ve increased production over last year, but we intentionally don’t produce swimsuits at the unsustainable rate you might be accustomed to from other brands.

We work locally with highly-skilled, fairly paid experts who have unique experience with our very special fabric. Our magical suits are produced at a cost many times that of a typical swimsuit, and knitting, cutting, dying, sewing and packaging them takes time and care.

Thanks
(but no, thanks)

The support you’ve shown our idea since launching in 2018 has left us kind of speechless. We’re so incredibly grateful to each of you for helping us on our mission.

This support and demand comes with the temptation to grow quickly and make compromises. While we’ve increased our production this year in order to reach more of you, we intend to only grow at a rate that’s manageable for each person involved in the creation of our special swimsuits.

It’s important that our production remains local and that all stock can continue to be lovingly prepped in-house by our London team, who are paid above London living wage, while maintaining their health and wellbeing. This cements the social sustainability of Youswim as a workplace, and ensures we’re here to support your investment for years to come.

No matter how great the demand is for our suits this summer, we can’t and won’t endlessly scale at any cost.

Can't Have it All

We aren't a fast-fashion brand, so when we introduce new styles or colours, the production of others slows down. This means not all colours and styles will be available over the summer.

We’ll keep you updated with a clear restock timeline for all pieces, allowing you to make an informed decision about your investment.

Buying Less, But Better

We acknowledge the contradictions between our efforts to do the right thing, and the consumerist reality of fashion. Sure, we can’t pay our rent with likes and sweet dm’s (keep them coming, though) — but it’s our shared responsibility to slow the pace of fashion consumption and waste by buying less, but better and longer-lasting things.

We’re on a mission to change your relationship with swimwear, but not at any cost. Your new suit has been made with care by skilled experts in England, and your messages answered by one of our team nearby — all working in safe and comfortable conditions, all receiving fair pay, and all working in an enjoyable environment where dollar-figures aren’t the priority.

If you want to invest in a Youswim suit this summer, be sure to stay up to date with our restock schedule (below) and sign up for restock notifications on your favourite piece. There’s enough to go around, but good things take time.

Keeping it Local

Our production will remain entirely in England — everything from the weaving of our incredible fabric, to the production of our plastic-free packaging. We’ve increased production over last year, but we intentionally don’t produce swimsuits at the unsustainable rate you might be accustomed to from other brands.

We work locally with highly-skilled, fairly paid experts who have unique experience with our very special fabric. Our magical suits are produced at a cost many times that of a typical swimsuit, and knitting, cutting, dying, sewing and packaging them takes time and care.

Thanks (but no, thanks)

The support you’ve shown our idea since launching in 2018 has left us kind of speechless. We’re so incredibly grateful to each of you for helping us on our mission.

This support and demand comes with the temptation to grow quickly and make compromises. While we’ve increased our production this year in order to reach more of you, we intend to only grow at a rate that’s manageable for each person involved in the creation of our special swimsuits.

It’s important that our production remains local and that all stock can continue to be lovingly prepped in-house by our London team, who are paid above London living wage, while maintaining their health and wellbeing. This cements the social sustainability of Youswim as a workplace, and ensures we’re here to support your investment for years to come.

No matter how great the demand is for our suits this summer, we can’t and won’t endlessly scale at any cost.

Can't Have it All

We aren't a fast-fashion brand, so when we introduce new styles or colours, the production of others slows down. This means not all colours and styles will be available over the summer.

We’ll keep you updated with a clear restock timeline for all pieces, allowing you to make an informed decision about your investment.

Buying Less, But Better

We acknowledge the contradictions between our efforts to do the right thing, and the consumerist reality of fashion. Sure, we can’t pay our rent with likes and sweet dm’s (keep them coming, though) — but it’s our shared responsibility to slow the pace of fashion consumption and waste by buying less, but better and longer-lasting things.

We’re on a mission to change your relationship with swimwear, but not at any cost. Your new suit has been made with care by skilled experts in England, and your messages answered by one of our team nearby — all working in safe and comfortable conditions, all receiving fair pay, and all working in an enjoyable environment where dollar-figures aren’t the priority.

If you'd like to invest in a Youswim suit this summer, be sure to stay up to date with our restock schedule (below) and sign up for restock notifications on your favourite piece. There’s enough to go around, but good things take time.

The Restock Schedule

Sign up for restock alerts via the Notify Me button on your favourite piece to receive an email as soon as it's restocked.

Colour Style Date

Ink

Aplomb & Eva

Early July

Plume

Aplomb & Eva

Mid July

Espresso

Aplomb & Eva

Late July

Tangerine

Aplomb & Eva

Late July

Aster

Aplomb & Eva

Early August

Sage

Aplomb & Eva

Early August

Black

Aplomb & Eva

Mid August

Garnet

Aplomb & Eva

Mid August

Forest

Aplomb & Eva

Late August